How to Drive Event and Group Business to Casinos


Casino is a classic Mafia movie that’s widely considered one of Martin Scorsese’s best works. While it didn’t quite earn as many accolades as Goodfellas or Mean Streets upon release, it has become a must-see film for any cinema fan thanks to its engrossing narrative and stellar performances from Joe Pesci and Sharon Stone. It’s also an important film because it reveals how casinos operate and gives viewers a glimpse into their inner workings.

Casinos are fun places to visit for many reasons. In addition to gambling facilities, they often offer a wide range of food and beverage options, prime entertainment venues, and even spas and wellness centers. Casinos are also the perfect place to host weddings, group luncheons, and other events. As a result, marketers need to consider ways to drive event and group business as part of their casino marketing strategies.

The gaming floor is the main attraction for many casino guests. Casinos typically offer a wide variety of games ranging from classic table games like poker and blackjack to slot machines and roulette. These games are designed to be fast-paced and exciting and can generate a rush of excitement from the anticipation of seeing your luck turn around at the next spin.

However, it’s important to understand that these games are not a guarantee of winning. The house always has a mathematical edge over the players, and it is very rare for a casino to lose money for more than a day. To counteract this sunk cost fallacy, many casinos offer comps to their best players in the form of free spectacular entertainment, luxury transportation, hotel rooms, and other amenities.