Using Cvent to Market Your Casino to Groups


A casino is a gambling establishment that offers an array of games of chance to its patrons. Casinos can have many other amenities attached to them, such as restaurants and live performance venues that bring in pop, rock, jazz and many other artists.

The main attraction of a casino, however, is its gaming floor where guests can test their mettle at various types of gambling-related games. Slot machines, poker, blackjack, roulette, craps and keno are all popular choices that contribute to the billions of dollars in profits casinos rake in each year.

Many casinos also offer loyalty programs that reward players with points for every dollar they play, thereby dissociating their gambling from the use of real money. These programs can help to offset the negative effects of compulsive gambling, which is a major drain on local entertainment spending and hurts property values in a city.

While casinos often feature a variety of different events and activities for their guests to enjoy, they can also be great venues for group business such as weddings, conferences, seminars, corporate retreats, or even family reunions. Targeting specific event planners through Cvent’s Competitive Ads and Search Ads can give your casino major exposure at the exact time they are looking to book a space for these types of events. This can lead to a significant increase in your casino’s event booking revenue. This type of marketing should also include highlighting your casino’s facilities for these types of larger gatherings and the unique features that can make it ideal for groups.